Everyone has an agenda.
From: Billy Bob Macrium
Mr. Leo, your check is in the mail :-)
I got that as a comment to my article How Do I Restore a Backup to a Smaller Hard Drive? Presumably, the commenter believes my reasons for recommending Macrium Reflect are financially motivated and is trying to make some kind of snide remark to make his point.
There are two completely separate reasons why the implication is wrong; more on that in a moment.
Iâll admit that it irritated me. No one likes having their ethics questioned.
But as I cooled down, I realized while the comment delivery is immature, hidden in the sarcasm is a concept worth understanding: there are reasons you shouldnât blindly accept recommendations you find online.
Perhaps even those you find on Ask Leo!
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Trusting Online Recommendations
It can be difficult to know whether recommendations you find online are legitimate or financially motivated. Even those claiming to be above board might not be. Be skeptical of any recommendation you find online, and try to develop your own collection of sources you know and trust.
Affiliate programs
If I were to re-word the comment to be clearer and more respectful, Iâd say this:
Leo, you must be getting some kind of monetary incentive to promote Macrium Reflect as much as you do.
Itâs a valid concern. There are relationships known as âaffiliate programsâ where individuals can receive a percentage of the price if someone purchases a product after clicking on a link provided by the affiliate program member.
For example, when I link to a product on Amazon â say a Kindle Fire, as I have here â I use whatâs called an affiliate link. If you click on that link, Amazon knows it was my site that sent you. Should you buy the device (or, in Amazonâs case, almost anything else), Iâll get an affiliate commission or âfinderâs feeâ of around 5%.
This doesnât affect the price you pay. If no affiliate link is used, Amazon keeps the 5% for themselves.
Some producers of digital goods have affiliate programs. Commissions run from the sub-5% range offered by stores like Amazon to 20%, 40%, 50%, or sometimes even more.
Itâs nothing new. Affiliate programs and affiliate marketing have been around for years and are considered a respectable approach to getting a product promoted by others. Chances are youâve already purchased things via an affiliate link and never even known it.
Affiliate relationships can be abused
The problem is, of course, that with a monetary incentive to promote a product, the motives of those doing the promoting become suspect.
Letâs say product âZâ offers a 25% affiliate commission on each sale, whereas product âYâ doesnât have an affiliate program at all. Both products perform the same function.
Everything else being equal, it might make sense to promote product Z over Y. I mean, if thereâs honestly no difference, why not get an affiliate commission on every sale?
But thereâs always a difference. Product Z might have a bad reputation. Product Y might honestly be the better product for a variety of reasons.
This is where affiliate relationships get abused. Inferior products may get promoted simply because they have an affiliate revenue opportunity.
This is the first of the two reasons my commenterâs inference about my situation is wrong. Macrium Reflect is product Y: they have no affiliate program I could find, and I make no money when people purchase it.
Itâs just a good product and worthy of your consideration â in my opinion.
Comments and reviews can be faked
The motives behind online recommendations are questionable for more reasons than just affiliate revenue.
Besides snarky questioning of my ethics (thankfully infrequent), a more common scenario on AskLeo! are comments which are left to promote a particular product. Sometimes theyâre completely unrelated to the topic at hand; those are simply treated as spam and deleted. However, sometimes theyâre seemingly on-topic but self-promotional.
I know you like product âYâ, but Iâve been using âXâ and honestly, itâs way, way better. Hereâs a link so you can check it outâŠ
As a reader of my site, you might consider it a legitimate opinion based on someoneâs experience. In reality, itâs someone working to promote sales of their product, good or bad. (Often bad, since good products rarely need to resort to this technique.)
But there are also totally legitimate comments from other readers (like you) sharing experiences that add significant value to the discussion.
Itâs difficult to know the difference sometimes. My staff and I try to weed out the spam, but weâre not always successful. Other sites that accept comments or product reviews make no such effort at all â itâs something that Amazon, for example, is criticized for since product reviews have been known to be faked.
The author might have an agenda
Within moments of receiving the comment implying my Macrium Reflect recommendation was less than objective, I received a comment on a different article, lambasting me for recommending Windows Security â nearly accusing me of being nothing more than a shill for Microsoft. (Sadly, I still face that inference, having worked there for 18 years, even though I left over 20 years ago.)
My guess is that the commenter has a strong anti-Microsoft agenda â something I see frequently. That agenda canât help but bias his comments and reviews. Theyâre likely to be less than objective.
His visceral reaction to Windows Security is not born out by my own experience, nor the experiences of many other reviewers and tech support personnel. Of course, itâs not 100% positive â no product gets that â but itâs significantly better than he would have us believe.
Heâs most certainly entitled to his opinion, but it makes evaluating comments and reviews that much more difficult for the casual reader.
The author might not be qualified
I like to believe I know what Iâm doing. The 45+ years Iâve put in computing, plus my background, plus hands-on experience with the various technologies I talk about here make me at least somewhat qualified to do what I do.
I know there are areas where Iâm not well-suited â for example, I rarely take on Mac-related questions, even though I use them in addition to PCs, because thatâs not my strength. There are better resources out there.
But being qualified is certainly not a requirement to publish on the internet, or make comments on blogs, or even set up entire websites on some subject.
And letâs face it, we all run the risk â myself most definitely included â of thinking we know more than we do, or that we are better than we are.1
But that doesnât stop us from posting. 
How I come to my recommendations
I canât speak for other sites and other reviewers, but I can tell you how I most often come to recommend products on Ask Leo!.
- Almost all are products I use personally, and more often than not, use heavily. When the time came to drop my recommendation of a previous back-up solution, I researched a little and discovered that Macrium Reflect met my requirements â not just for myself, but as something that I might recommend to others. So I bought it and started using it. I liked what I saw.2
- The product has to be âsignificant enoughâ to warrant a recommendation. This is a little fuzzier, but I donât make recommendations lightly, so the product needs to solve a real problem, and do so in a way that I believe is significantly useful to the average user or someone attempting to solve the specific problem the program addresses.
- Only after I decide to recommend or link to a product, and only if that product is not free,3 do I go looking for an affiliate program. This is the second way that the commenterâs inference is wrong: revenue potential doesnât drive what I recommend. While Iâll certainly take advantage of affiliate programs if they exist â it helps defray the costs of running Ask Leo! â itâs certainly not a requirement.
At least, thatâs what I say I do. You have no way of knowing for certain.
And you and I have no way of knowing with certainty how others do it, either. This is the internet â anyone can put up anything for any reason.
(This is also covered in my article Product Reviews, Recommendations and Affiliate Links Disclosure. Thatâs a statement the FTC looks for on websites that recommend or promote products for sale. On AskLeo!, thereâs a link to it on the bottom of every page.)
Find someone or a venue you trust
So whatâs a person to do?
My recommendation is you invest a little time in finding someone you feel you can trust. Naturally, I hope thatâs me, but thatâs not as important as finding a resource you feel comfortable with before you need a recommendation.
- Sign up for a few tech newsletters and see which feels best to you.
- Join, watch, and participate in a few online tech discussion forums.
- Visit a few support and news sites regularly.
In all cases, watch for specific people making recommendations. Donât trust everything you see on a discussion site, for example, but look at the specific people who are making comments and recommendations. Judge their reputation and form your own opinion about their trustworthiness.
Even then, as I said, remember this is the internet; take every recommendation with a grain of salt. But starting with a site or individual whose opinion you feel some affinity for will give you a leg up as you make your own decisions.
Itâs all about trust
It really is all about trust.
Approach the internet with a healthy dose of skepticism.
If you donât trust a site or recommendation, then donât follow the recommendation, itâs as simple as that. If you think thereâs an ulterior motive, walk away.
Leaving snide comments rarely helps anyone, but asking questions absolutely can. Simply expressing reservations or respectfully disagreeing can provide food for thought for site visitors who follow â particularly if the author responds. This is the reason I regularly leave the comments of those who disagree with me on AskLeo!: to get future visitors to think.
On the other hand, finding and sticking with a site or individual whose reputation, opinions, and recommendations you trust can make finding the right tool or solving that problem a safer, hopefully quicker experience.
You donât even need to always agree; what you do need is to trust the intent, integrity, and ethics of whatever source you use.
As I said, I hope thatâs me, but if it isnât, I strongly encourage you to find a source you can trust to get the advice and the support youâre looking for.
Do this
One way to build trust is to look at what someone has to say over time. Do they have a track record, are they consistent, are they helpful⊠or do they drop a recommendation and disappear?
Iâve been doing this since 2003. Join the journey forward, see what I have to say, and decide if Iâm worthy of your trust. Subscribe to Confident Computing! Less frustration and more confidence, solutions, answers, and tips in your inbox every week.
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Footnotes & References
1: Thereâs even a term for that: the Dunning-Kruger effect: â⊠a cognitive bias in which unskilled individuals suffer from illusory superiority, mistakenly rating their ability much higher than average.â
2: Ironically, as I was writing this article, Macrium popped up a dialog letting me know that it had completed its full backup of my machine. I continue to use it daily.
3: Also ironically, the vast majority of my recommendations are for free software, for which the entire concept of commissions doesnât even apply. I only recommend non-free software when I think itâs most suited to the job.
Leo, I trust your recommendationsâŠmostly. What I do when I read reviews is try to sort them in a bell curve. I tend to dismiss (after reading them of course) the highest and the lowest and shoot for the middle reviews. I feel they give me a better understanding of the product overall. And I look for reviews on more than one site.
Keep up the good work. I enjoy your articles and am always eager to learn something new.
02-Jul-2012
Leo. Been reading your stuff over the years. Have trust in you for instinctive reasons. When I win the UK lottery and sponsor you then you can say to the naysayers that you have shed loads of money anyway. Maybe not as much as Bill. Hmm, who has? Err, thatâs itâŠ.
Leo, I am a regular reader of your articles. Iâm from India and I often recommended your site to my friends.
I trust you, and believe many readers as well. We all respect your work and experience. You have in-depth knowledge of computers which you use here to help others.
Please let the dogs bark. Ignore them. People throw stone at only those trees who have fruits.
We do trust you and will ALWAYS.
â Vikas Medhekar
I love your blog. I am also from India.The problem is that people only want free software for doing things and may not like the paid products
@Ashkay
Ask Leo!- has recommendations for both free and paid solutions. Most of the recommendations on his site are for free software. (See note 3 above.) In some cases the paid product does a better job than the free one. In others there is simply no free product that will do what you need.
Of course, we should always think about the motivations behind an online-personâs recommendations, and I commend you for actually using a personâs silly comment to raise a valid point⊠thank you, the commenter!
Mind you, my thought when I saw that comment was twofold:
1. The commenter is jealous of your success (hey, why donât you set up your own service like Leoâs, and make a point of never using affiliate links⊠go on, I dare you⊠if you are so ethical unlike how you imply Leo isnât, you should have a really successful websiteâŠ)
2. They are someone who works for a competitor product of Macrium Reflect but they donât have the guts to actually defend it properly (âHey Leo, I think xyz companyâs product abc is better becauseâŠ.â) â if they avoid spam links (actually, the product name on its own should be enough⊠if people are interested, theyâll Google it and find it!)
All in all, a cowardly non-attack, and one which has generated a useful article, so thanks, to you, whoever you are!
Keep up the good work. Your readers trust your recommendations, otherwise you wouldnât have had so many readers :).
I look forward to each & every one of your newsletters and learn much. Other comments mention TRUST, I find that important, I canât know everything so, why not trst someone who has been in the businees quite a while, you. If you make a nickle or a dollar sometimes recommendind something sobeit. I spend more on donuts and coffee ea. wk. thnx.
Leo, Iâve followed your advice for years and find your advice to be useful and honest. Keep up the good work.
You have shown yourself over and again to be ethical, entertaining, and informative. I have used your recommendations many times. Thanks much for all you do.
Leo, the worldâs full of cynics whose only talents are a sharp tongue. People who follow you regularly know where you are coming from, and, I think, trust you (as I do), which is not to say we blindly follow your every recommendation. Thank you for a superb newsletter, and all the hard work you put into it. I enjoy it immensely.
Some people you trust intuitively .. youâre one of them. If I have a problem .. I go to âAsk Leoâ. Nowhere else.
Jo
( er .. my cheque was a bit late arriving last month Leo. Please buck up!)
IâM JOKING!!
Brilliant!!! I really like your pages. This was one of the best (enternaining) articles I have read for a long time, and it did not solve any computer issues!
Well done I love the subtle links. I am sending this to all my âknowledgeableâ friends in IT.
Leo, long may you reign
Good Words Leo. You get your point across and raised some other very good points. Some of this advice can hold true for our real life situationsâŠ.. âItâs all about Trust.â
Itâs funny, when I first read the email I thought it was praise sent in your direction, as in the commenter was going to send you a donation for the recommendation.
I suppose the âMr Leoâ could indicate otherwise, but Iâm left wondering if you made a further inquiry to the commenter to see what his/her actual intentions were.
Leo, in general I love your articles and the advice you provide and look forward to continued reading for years to come.
was coming from the makers of Macrium Reflect implying some form of kickback. My sense was that the intentions were fairly clear.
03-Jul-2012
I once sought your assistance to a problem I was having with my dual monitors. I was pleasantly surprised to receive a personal response from you within 24 hours. Unfortunately, the solution you suggested did not cure the problem. But that did not cause, for a single moment, a lessening of my faith in you.
You are noted for suggesting something and, if that doesnât work, try something else (for example, if you have a headache, take an aspirin. If that doesnât cure it, then go to the doctor and have the tumor removed. But try the aspirin-approach first!). You are a very good example of (and I think you have alluded to this yourself) the fact that the computer world is too big to be completely understood by a single individual. Your background and experience raise your level of knowledge well above many of the rest of us. Your modest, self-deprecating approach to sharing that knowledge is what sets you apart.
Keep up the good work, Leo; the majority of those of us out here need and appreciate it.
Excellent article Leo as always.
Your comments noted a couple of things that interested me.
1. Specifically the lack of common civility that seems all too pervasive anymore when it comes to dissenting opinions where people feel compelled to denigrate anything they donât agree with.
2. Self-appointed experts who bloviate as to why their particular opinion matters
Your site is one of the remarkably few that I do take the time to review reader comments on because they are usually pretty decent & this site is the only one I ever comment on.
(for what that is worth)
Please donât let one bad apple spoil it for the rest of us who do enjoy your articles.
Keep up the good work!
Take care,
âApproach the internet with a healthy dose of skepticismâ is the best advice there is. And I would go further: Approach everything with a healthy dose of skepticism [emphasis important in both cases].
Iâve just used one of your recommendations (ImgBurn) for the first time to burn a boot CD of MiniTool Partition Wizard, which seems to work a treat. Thereâs a (free) recommendation for you.
(You donât need to trust me: you can try it for yourself)
I agree with dashrender: I too thought the comment was praise for you when I first read it. While I loved your post and thought it was very classy considering your initial irritation about the remark, is it possible that there was more than one interpretation possible? Was there more to the comment than what you included that made it clear to you that it was meant snidely? Misinterpretation is the price we pay for electronic communication Iâm afraid!
Itâs been my experience that on every blog I read, every forum I participate in from military model building, to motorcycles, to computers, to music, and everything else in between there is always an element that openly and vociferously has problems with anyone who offers any kind of advice and take a cynical view of any kind of recommendation.
Asking people who know what I need to know or who can offer guidance and relay experience has served me very well. I think itâs served mankind as a whole pretty well. What would be the alternative? Make something up on your own? Guess?
Thatâs the thing with something like the Internetâs freedom and openness â it even gives those with nothing to say a place to say it.
I have always been curious about those that assume that making a profit from technical expertise wrong, even through the recommendation of a product. I commend you on your eloquent explanation of your position, your operation and the process involved in choosing which products you endorse.
Hey, at least you are no Walt Mossberg who, smart and experienced as he may be, can always be counted upon to recommend against Microsoft (or anything else) in favor of Apple products. Good products yes, but have their own flaws just like PC products.
I am definitely a fan of your interesting and informative articles/newsletters. And no, no check this month Leo, little behind on the rent already⊠:)
Hi Leo,
Looking through the opposite end of the telescope, it is perfectly OK to accept affiliate payments as long as that is flagged in advance, and prefixed with âfrom time to time I may accept payments for products I firmly believe will help you and your machine.â Your credibility is highly evidenced by the quality of your work everywhere else â it is first grade. For testimonials, US law require that they be true(!). (In the UK we havenât quite got there.)
So the decision to be made is whether to choose to accept affiliate payments or not. After all, Amazon and Google are rich enough! If you decide not to do this, then a reasonably visible web-statement and email sig. to that effect ought to deal with the shills quite nicely.
If helpful.
ââApproach the internet with a healthy dose of skepticismâ is the best advice there is. And I would go further: Approach everything with a healthy dose of skepticism [emphasis important in both cases]. â Jamesâ
Sturgeonâs Law: â99% of EVERYTHING is BS!â ⊠goes for the internet too. (âTedâ Theodore Sturgeon was a sci-fi author popular back in the 60âs who wrote (among many other stories) the original âVoyage to the Bottom of the Seaâ novel on which the movie and TV series were based.
The biggest issue, as I see it, is the anonymity of the internet. I doubt that the author of the comment would have said that to Leoâs face. But because he can hide behind the internet, the comment comes out. Or, if he did say it to Leoâs face, Leo would have been able to tell at once by the tone, facial expression, etc. the way in which the person meant the comment to be taken.
You see it every where on the internet where you can post comments. Someone makes an out of place comment because they can get away with it, or else they make an innocent comment which gets someone else inflamed because they canât decipher the way in which the comment is intended.
The machine has taken the humane out of the humans.
I do have one critique of your recommendations. When you switch recommendations for example Acronis to Macrium can you be more descriptive as to why you switched. What was better specifically. I bought and am happy with Acronis based on your recommendation a few years ago, but now you only recommend Macrium and that review never really said why, other than it was better.
03-Jul-2012
Hi Leo What are those snideys thinking?
They havn,t tried to help others as you do They obviously have NO idea of the time,trouble and expense involved in producing all the comprehensive information you give us, and for Free!! I have learnt a Tremendous amount from you and am Very grateful Who Cares if you make a few bucks from your recommendations You are entitled to .I am one of your legion of happy and grateful subscribers I am not very tech savvy so I have to re,read most of the stuff and save Everything.! One question.. Could you consider having the occasional âdummynarâ for guys like me? keep up the good work John
Another excellent thought-provoking article. Many thanks Leo.
As others have said, some people find fault (rightly or wrongly) and say it on the Internet in a way they would never say face to faceâanonymity removing their normal civility.
Whenever I see those hostile comments, I think of the old SNL debates between Dan Aykroyd and Jane Curtin and the the lead off comment: âJane you ignorant slut.â Then I can just laugh at the comments. (Those of you too young to remember those skits, some of them are on YouTube).
Well done Leo. Iâd like to say that your site, Ask-Leo.com, I consider and should be by the industry a BENCHMARK site for others in the same business or for that matter any other type of support.
Great Work
Keep On Truckin
I trust your advice. I have used it many timeâs. I donât care if you make money or not because if you steered us towardâs junk you wouldnât have many followerâs. You are well respected and trusted on the internet and for good reason. Keep up the good work. I really enjoy reading your recommendationâs.
Hi Leo,
With so may people in the world, there is almost certailny âone of everythingâ, including people reading your column who are suspicious and abusive.
Please put me down as one of the many who greatly appreciate you, your wisdom, your expertise and your advice (including that which you provide on other internet forums).
I have always trusted Leo, but also use sites like eopinions, user reviews on amazon, and other review sites.
@John
Leo has explained his reasons for switching his recommendation from Acronis to Macrium Reflect. It would be difficult to put it on all of the pages mentioning Macrium, but the first article that comes up when you search Acronis on Ask Leo!- is: Acronis TrueImage Home â Backup Software
From time to time, I buy something from Amazon. Now that I know you get a commission, Iâll come to your site first, and find a link to Amazon.
Good morning Leo â well, it is over here in the deep south of New Zealand anyway. Just wanted to add my thought, which is that I have followed âAsk-Leoâ for some time now, and you are right. Trust is something that should never be lightly given, should always be hard to earn, but should be treasured when given. There are a nukber of reasons why I have given you my trust, (while recognising we are all fallible sometimes of course(, and it is this â I really appreciate your attitude towards those who know much, much less about computers and Windows than you do (which certainly includes me and probably most folk). From time to time I see questions that are so basic that I wonder they can even manage to get their question to you, yet you seem to unfailingly treat all comers with the same respect and consideration, regardless of their apparent level of expertise, or lack thereof. So my grateful thanks for your courtesy, patience, and care in how you respond to everyone. It certainly keeps me coming back, and has earned a degree of trust from me.
As an old geezer who has been messing with these machines since the dinasours roamed (remember bulletin boards?) I have never found any reason to find âAsk Leoâ less than informative and honest in his advice and recomendations. Itâs a shame that there are nitwits who get off on âflamingâ one the few real experts who provide FREE guidance to those of us who need and enjoy it. Keep up your good work Leo, most of us need your help!
Leo, I can tell the comment from that individual really got to you from the time and effort you put into your detailed & informative response. I find myself visiting many different forums in search of answers to hard to solve problems, and it never ceases to amaze me the amount of commenters who find it so easy to hide behind a keyboard in order to post snide, derogatory, or uninformative posts. Iâve been subscribed to âAsk Leoâ for over 3 years and donât ever really see that here. Itâs what comes with the territory when you open yourself up to comments from people who have nothing useful to say. Donât let the haters & nay-sayers get to you, my trust in your advice and opinions remains intact.
Thanks Leo,
I enjoy and trust your reviews.
Regarding Macrium Reflect, I followed Leoâs advice and am glad I did. I was an Acronis user since version 8 in 2005. As of early this year I now use Macrium and am very satisfied with it. Regardless of whether Leo benefits or not (I could care less), his advice was sound. One of many reasons I steer anyone seeking PC-related advice/info to Leoâs site.
Thanks Leo. Your newsletter is always interesting and informative. I too have been using Macrium Reflect successfully for many years (even before you recommended it). I too recommend it to everyone whose computer I build or repair. Well done, well said, well written. I look forward to your publications on a regular basis.
Hi Leo,
I understand your feelings when you received this comment. You did (like always) turned this out to write a positive article. I knew of the affiliate links, because I had read your previous article on the subject. It is good and normal that you get these commissions, when you get them, which is not very often as you are also promoting the use of a lot of free programs. Congratulations for all the good work!
Leo, Iâve learned most of my knowledge about PCâs from reading the email from you,( that I sighned up for), and Iâm very greatful for the info you give. KUDOS to you!!!!
Hi Leo, I think you took a bit of an exception to a very small comment BUT it gave a GREAT article (tweeted it already) so, as always, keep up the GOOD work. :)
The occasional sharp comment is important..it keeps one alert.
Jp
Leo,
Thank you for all your interesting and informative articles. I can always count on reading something interesting and learning something new from youâŠ.I just feel compelled to thank you for keeping us all informed and âin the knowâ with answers to frequently asked questions as well as the not so frequently asked questionsâŠKeep up the fabulous workâŠ.Cheers!! Ken
Leo,
Frankly, I donât care if the affiliates give you 75%! Thanks to you my friends think I am a computer Genius-King; in fact I am pretty techy-impaired. I grew up when black and white T.V with 3 channels (static after 11:30 pm) was considered high-tech.
Besides, on a handicap budgetâŠif it ainât free, I donât get it, lol.
So, thanks for all your freely given knowledge!
The old âsticks and stones may break my bonesâ can only last for so long and I totally understand how one small comment can really push one to frustration. I am a short time subscriber but like your style and knowledgeable content. I loved the article and completely understand what it is like to have onesâ integrity questions. Very well said !
I switched from Acronis to Macrium and I cannot be happier. Acronis was failing all the time and I have zero problems with Macrium. Easy to set up works like a charm. It was a great recommendation.
Leo, it seems to me that in your business, giving recommendations based exclusively on monetary gain would simply be self-defeating; readers would eventually wise-up and tune out. In general, if I see something recommended on the web (especially if itâs going to cost me $$$ or might endanger my computer), I try to find independent, corroborating sources. Not always easy to do, but after awhile you get a sense of where to go to get good advice.
Iâve been reading your stuff for quite a while and I trust your advice. What would you gain by shoveling a bunch of bull? Seriously. I trust you not to steer us, your faithful readers, to not-so-good apps but point us to the best ones you can find. You recommend the apps you use and give primers on some of them. âHey, try this on for size! And hereâs how.â I thank you and Iâm sure thereâs a lot more that do.
So you can give âMr. Check-in-the-mailâ the digital salute and, if you point me in the right direction, Iâll give him both barrels!
(Hmmm! The Dunning-Kruger affectâŠI know egg-zactly what this is but never knew it had a name. It happens all the time nearly everywhere and at the top of lungs in capital letters)
Sorry this is a tad bit long, but I said what i meant.
I guess itâs human nature to question these recommendations when one thinks of kick-backs and financial gain etc. The one thing that a skeptic should remember is how sustainable a business model like that is and whoâs undertaking it. If this were a flash in the pan site and your agenda was to simply cash-in, then Iâd assume the layout and format of this portal would resemble Facebookâs or Googleâs. But you also need to put food on your table and so do your employees. So whether you make a buck off a well-meaning bit of advice or you donât, itâs safe to assume your professional longevity banks on honesty and fair play. It only takes a few short sessions to realize what sort of character is behind this site, and followers like me applaud a straight shooter like you. In the end, you recommend and people try. If it works out then great, and if not, they might move on. Whoâs twisting their arms?
Keep up the good work. Your newsletter has been a staple in my inbox for a few years, and I look forward to seeing more.
Loved the âDunning-Kruger effectâ thing, but apart from that thought you were a bit soft on the Guy.
My Dear Leo,
Could be that you are too sensitive just like me. I just hate âthumbs downâ on Yahoo, etc., ha ha ha. When I saw the very brief reply that you have based this article upon â my reaction was that the poster was being humorously grateful or was I being naive? I am sure that many of the readers thought the same.
Whatever you think do not give up or lose the faith â yours is the best informative site that I and my friends know of and where else could we get such rich information for free?
I was guided to your site about eighteen months ago by a computing helpline which was dealing with a problem I had at the time, and have became immediately an enthusiast for your articles. They are lucid (I am self- trained â and half-baked â on IT matters), informative, usually interesting and very often stimulating and helpful.
Elderly and suspicious as I am, I agree fully with your advice on evaluating online recommendations, and am very grateful to have access to your ruminations on computing matters. While your initial anger at the crass discourtesy of the person who provoked your article is totally understandable, your calm response is undeservedly mild. I offer him an online recommendation of my own, gratis: When you want to criticise, donât show your own poverty of mind by offering mere abuse, which indicates only that youâve nothing constructive to say and would have done much better to shut up.
Meanwhile, thank you, Leo, and carry on with the good work!
Leo Great article. But now that weâre on the subject of trust, we all should be wondering: How do we know youâre not a dog? (Pic can be fake.) Just askinâ
06-Jul-2012
Leo, I appreciate your mature reaction to the comment. To make a âteaching momentâ from it is commendable.
Thanks
Well said and great article. The trust I have in your recommendations has been earned from years of following your comments and thinking for myself, comparing what you say to what I have read and have experienced myself. Having said that⊠you are a source of unbiased information (only biased by your own experience) and in my opinion, sincere honesty and integrity. Keep up the good work!
Dear Leo,
I read your newsletter every morning. I consider you to be the real deal providing very generous and accurate information.
Please keep up the good workâŠI need you!
Appreciatively,
Debra
If you donât trust a site or recommendation, then donât follow the recommendation, itâs as simple as that. If you think that thereâs an ulterior motive, walk away. i strongly support Leo comment. i dont point a gun to your head to force you to follow what i say
Read you article and concur completely. Iâve only used your advice a few times and was pleased with the result in all cases. I have experienced problems, especially off the Microsoft help sites. One in particular offered free registry scan and fix. The scan results were pretty scary, but their site offered NO fix, only offers for purchase. No trust, no purchase, and a bad mark for Microsoft.
Well said sir, Iâve trust your recommendations and have always had great results with the products you recommend. I agree, with you, most of the products you recommend or point us to, are free and always have solved my problem. This site can be trusted and thank you for that.
I have followed your articles and news letters for several years and know you are completely trustworthy. Your site is the first place I always look to help me solve a problem or to simply learn more about computing.
First, I am grateful for the advice you have given out freely. It has helped me in my situations. I applaud you for being able to face posters who deviate from conventions of etiquette and acceptable manners in public.
Leo, I have to say that you are a stand up guy with a cool head. Your advice and information is always accurate and impartial. Your site is one of the few sites that provide information without a barrage of ads and tricky download links. Your articles are written so that anyone can easily understand the points of importance. I get the feeling that this website is a labor of love for you. That may be why you can do it without the arrogance and deceptive behavior I find at many other tech sites. Thank you for your hard work.
Forget about PC, Macs, and others. Forget about experience and technical ability. Forget about making a living out of recomendations or a blog. Your answer/reply is the best and most civilized and terse retort I have read in a very long time.
Donât care what you say or recommend, Iâll buy it, from you.
PS. When you get sick of this game, run for political office. Iâll vote.
Leo: You are solidly on my list of the 25 most trusted people I know of. I am still working to find the last 15 but Iâm sure I should be able to find that many some day.
THIS IS NOT A PLUG. If you visit Cnetâs cheapskate of the day webpage to look for computing bargains and read their comments, youâLL LIKELY see several TROLLS. That is people who visit commentaries and new to the site donât have an understanding. Newbies. But for whatever reason, decide to leave negative comments whether they are qualified or not. Talk is cheap. Personally anyone that negatively comments someone whoâs providing assistance should be placed on probation and their comments flagged as being new to the site, not subscribed, intentions suspicious, TROLLS. Leo, youâve always provided sound advise and constantly prove yourself trustworthy. Thank you for all your effort and assistance. Trolls may keep their opinions to themselves. Keep their mouth quiet, listen and learn, or leave silently. Show some respect for your peers.
I appreciate you and your opinions and have for a very long time. I donât understand why someone would waste time reading the opinions of someone they either think they are smarter thanâŠor they donât trust? Untrusted sources or sources who provide nothing worth reading, I unsubscribe fromâŠ. thereâs far more important and interesting things to do.
Leo, you wrote:
Personally, if I were posting a comment of this kind (a big âifâ!), Iâd most definitely delete the word kickback, (which is hideously insulting), and then reword the whole thing as a question; i.e. â
Surely that is a LOT more respectful than either of the two examples given at the start of your article!!!
But of course I wouldnât dream of asking such a question â I already know that you arenât in this for the money (and that any money you make is made to defray expenses, and not to procure any profit!).
âAsk Leo!â (and âWindowsSecretsâ) are, together, by far and away the two most reliable and trustworthy sources of computer information that I know of.
Please, keep up the good work!          :)
Iâve been writing computer programs since 1965 and learned too many software languages: Fortran, Basic, C, ALGOL (Needed to solve a nonlinear membrane stress problem⊠received 2 patents), TOPS, APL, ADA, MATLAB, JAVA, HTML, UNIX, PERL and many others. Today I almost exclusively write in Excel so I do not have to concern myself with compiling errors. In that time Iâve run across a lot of âexpertsâ out for a âquick buckâ. I read Ask Leo! regularly and have found out his answers are solid and his recommendations/suggestions are good. I use them as part of my âdue dilligenceâ program to help me determine what software I will buy and I often choose the AskLeo! recommendation. Iâve used papertape, punch cards, magnetic tape, floppy disks, CDs and now use thumb drives and an external hard drive. Iâll check Macrium Reflect out and probably buy it.
Dear Leo,
Take heart. I have a son your age who is as straight as a die. I often read your articles (as a âDummyâ) with great pride, almost as though I liken you to my own son in whom I am proud indeed !
So keep on keeping onâŠ. the goods and the positives far outweigh the bads and the negatives (if, indeed there are any of the latter in reality, in your case).
Many thanks.
Robert George Douglas. (approaching 82yrs of age)
PS. I prefer âbouquetsâ rather than âwreathsâ if you get my drift !
Leo,
Thanks for the article; I try always to start with a thanks.
I read your blogs quite often, & sometimes I find fault (IMHO of course), or believe I see shortcomings. If I feel strongly I take the trouble to email you.
I have never however questioned your ethics.
Regarding SW reviews:
I believe that all reviewers tend to over-estimate the ease of use & donât appreciate the struggle users (of up to intermediate skill levels) can have to get the SW to deliver.
This is an area I personally would love to see greater attention paid.
Keep up the good work!
21-Jul-2012
Hello Leo,Iâd just like to say that I have many years of computer experience dating back to the 1980âs. I consider myself very computer literate and as such usually perform repairs for my own and familyâs computer problems.
I have a number of tech related sites that I visit on a regular basis to keep up to date on whatâs happening in the industry. Your site is on my short list of favourite sites as I appreciate your comments on the readers problems. I find I will read every answer you give to your readerâs problems even if they donât relate to anything I need for my own personal use. I usually catch you at PC Pitstop also.
All I really want to say is keep up the great work and know that many people depend on your great answers to problems they experience.
Mr N, fine post.
Succinctly put, âTrust is earned.â
Thx for earning mine a little more by what youâve written today.
I trust you.
That was a well-stated, gentlemanly, respectable response to an abusive and disrespectful âsnideâ remark (about affiliate compensation).
My hatâs off to you, Sir. Very well stated, and a good response to a snide comment.
I opened and ran a computer service center for a world-wide company (that begins and ends with âxâ) for ten years; Iâve been involved in computer technology in one aspect or another since 1981, and currently service and support networked color devices for the same company.
As others have stated, your columns are definitely on my âshort listâ, not only for your accurate assessments of issues and products, but also for your excellent style of writing. Few things irk me more than a âprofessionalâ writer whose output is on a level comparable to what I was writing in fifth grade, and who doesnât bother to proof-read before publishing.
Keep up the great work, and donât worry too much about the small intellects who have nothing better to do with their time than bash the people who actually DO know whereof they speak!
Leo,
Please do not be discouraged by negative comments. Your work is stellar and some of the best advice on the web. Please keep up the superb work. Thank you.
Leo your one awesome person and i trust you with all the programs your recommend i have used a few and there awesome :).
I have problems with trusting a lot of sites/emails I get. But I can say that I trust the software or sites you recommend. I also trust ZDNETâS recommendations on some of the shareware/freeware they view. I would prefer someone to tell me about a product before I buy or download anything.
As far as i am concerned Billy Bob Macrium(a.k.a. Stupid Bob) does not have the slightest idea what he is talking about and i think he had a couple of minutes to waste.Leo is about the only guy i trust on the web and explains stuff in simple ways so that sometimes retards like Stupid will understand.Macrium Reflect saved my bacon more times than i care to admit and is simply the very best out there.Thanks Leo and keep it up.
Hi Leo just read this article, and after reading it through, my first thought was how dare they say that about Leo, and decided i must make a comment, i must defend this Man, but i should have known better, loads of comments already, supporting you completely, and that is how it should be.
Well here is my 2pence worth, (i live in Northern Ireland lol) Firstly, Leo i work on PC/Laptops all the time its what i do in my spare time, trying to help my friends and family keep down their computer costs, And if i come across a problem that i have never faced before, my first port of call is to ASK Leo, especially if it is a software problem, i use your, vast, knowlege and webpage resorces to identify a solution, and hand on heart, nearly always find that solution. If for some reason i canât find a solution, generally you point me in the right direction, another website, software etc, i donât care if you get thousands of bucks promoting âcertain softwareâ if it solves my problem then i will use that software, if i have to pay for it, again i donât care, if it sorts my problem, and i will add it to my toolbag, so to speak, because i know that you have probably used it extensively yourself.
Secondly just to say thankyou for being there to help us lesser mortals, if not for your site and others of a similar nature, i would not be able to do the wonderful repairs to my patrons equipment, and win their admiration, its thanks to you and others that i can continue my work. So A Very,Very Big Thankyou Leo, Keep up the great work, and together, we all can make the computer world a better nicer place for everyone, one machine at a time. May all your future endeavours, be fruitful.
Leo, I have no difficulty with you earning a commission for a recommendation and subsequent sale of a product. You are a professional, and I know you would offer a recommendation only for a product you know to be the best, and if you cannot find the best product then you would not make a recommendation. Its called trust, and I trust you implicitly. You have wide and deep experience in the electronic products world, and can sort the wheat from the chaff.
Leo,
you are the best!! ignore the nasty naysayersâŠ..You are my fav computer related newsletter, and I trust everything you say! now if you started putting out recipe newsletters, donât count on the same support ; )
Iâve been following Leoâs site since early 2009, and have learned many things along the way. Some opinions I donât agree with, yet thatâs OK, one can still have a very reputable site and not everyone will agree with everything stated, or the solution suggested may not be the ideal one.
If Leoâs site was no good, heâd long have been out of business, as heâd have no readers, yes thereâs ads, at the same time, bills has to be paid.
Leoâs has bailed me out of more jams than I can count, and I highly respect his recommendations, for the most part are easy for those new to computers to follow. In fact, it was Leo who got me to start taking backup seriously. To this day, as a percentage, the backup rate for home users is no higher than the turn of the millennium 15 & a half years ago, while there are several great 100% Free backup software choices & backup drives at all time lows on promo.
And this is obvious to those who are involved in Tech forums, Iâm an Advisor at a very popular one, and the requests for assistance are at all time highs. 90+% of these could have been avoided by using the 100% Free Macrium Reflect, my choice. If more computer users would simply image their computers, or even take the time to create recovery DVD sets when new, most of these issues would be non-ones. I always keep the first image of a new computer after any junk software is removed, and after installing my software & updating. These two, I keep for as long as the computer is owned by me.
After that, I create weekly images of my most used OSâs, though bi-weekly or monthly on less used computers. All of this, plus securing my computers, I learned from Leo.
The best in the business.
Cat
Thank you for your kind words!
Theodor is researching computer programming. He thinks that this career has a great employment outlook, so heâd like to learn if itâs a career in which he would excel. What two skills are important for him to have to become a successful computer programmer? I need help on this question Leo.
Thanks for all you do Leo. I have been a reader of yourâs for years and have found your advise to always be ethically driven and technologically sound.
My advise for those buying anything on the internet:
1. Check more than one source for pricing. It only takes minutes and I often find a better deal at the second or third site.
2. If undecided look for a pattern in reviews other than itâs great. For example if short battery life keeps appearing assume it has a short battery life.
3. Sure you may receive an affiliate payment for recommending Marcium. Who cares everyone has to make money somehow even the trolls. Download the free version and check it out. You will see it is a quality piece of software that will fit most peopleâs needs. If not uninstall and you are out nothing. Quite honestly you deserve to be paid for recommending a quality piece of software. You are outnumbered 1000-1 by sites pushing crap solely geared to separating people from their money (free scans for problems that always exist and you have to pay $$$ to fix).
4. Always download direct from the publisherâs site and watch carefully for and uncheck add on boxes.
Unfortunately, Macrium doesnât have an affiliate program.
Excellent article on trust, I donât trust the government! LOL
Leo,
I just want to say that Iâve found Ask Leo! an interesting and useful source of information. Even when I canât find an answer for my specific question on the site, I can find leads to figure out the answer.
For those times when I really want to get into the weeds, Bleeping Computer, TenForums, and now ElevenForums are, in my opinion, the best places to go for detailed information. TenForums and ElevenForums have tutorials to do just about everything with Windows and they do a very good job moderating the posts. There is even a thread on TenForums dedicated to Macrium Reflect, which validates your recommendation.
Keep up the good work and donât let the trolls get to you.
Leo,
I have been reading your newsletter for longer than Iâd care to admit, and if I had determined that your motives were something short of ethical, Iâd have unsubscribed long ago. All the advice I have read in your posts have been well thought out and seem to be unbiased (as far as I can tell). When I see a recommendation from you, and I go to other sources to confirm what you say, I always find well qualified support for what you recommend. Over time, I have learned that I can trust you, your ethics, and your motives. This is no small accomplishment on your part.
You frequently speak of treating what we see on the Internet with a healthy dose of skepticism. The first time I saw that advice in one of your posts, my immediate reaction was that you were preaching to the choir (me). Back in my MS-DOS days, when I used a 96-Baud modem to connect to BBSs and download software, I got my Gateway IBM-compatible PC infected with a virus. IIRC, the Norton Antivirus program I used then alerted me, and I was able to remove it, but I learned a very valuable lesson from that experience. I learned to question everything I see, hear, or read online, especially when my immediate reaction is âHuh, I agree!â. The fact is that everyone has an agenda even if unintentionally so. We all have beliefs and ideals, and itâs natural that we want to promote them. We all have biases based on our beliefs and ideals, or for some of us, based on what we think is best for us. I trust nothing I see on the Internet until I can validate it for myself, and even then, I think long and hard about it before I make up my mind.
One of my greatest pet peeves on the Internet is people stating their opinion as if itâs fact. Opinions are NOT facts, no matter how carefully we have thought them out. Our opinions may be correct, but they are still opinions and should be treated as such. When we state something as fact, we should cite our source(s) so others can validate what we say for themselves. When we state an opinion, we should make it clear that what we are saying is our opinion. If everyone on the Internet was careful to make this distinction, there would be far less misinformation (and fake news) circulating. Just to be clear, I am stating my opinions, experiences, and desires here. Validate what I say for yourself before making up your mind about it.
My2Cents,
Ernie
Thatâs just like your opinion man. â J Lebowski
(Sorry, I couldnât resist :-) )
So, what makes the âsourceâ opinion a fact? All sources have agendas and opinions. And by now we should know that there is no such thing as âvalidatingâ a source on the internet. All youâre doing is looking at some website with an opinion.
aa1234aa,
What you say is technically accurate, but if you provide the source of information for any assertion you make, I have the opportunity to evaluate it, and evaluation is a part of the validation process. From there I can do my own research, evaluating each source I find, and I can look for information debunking the assertion too. At some point, I will decide (for myself) that I have enough information either supporting or debunking your assertion to make a determination.
The point is, citing your stated facts provides the reader with the opportunity to evaluate what you write for themselves. I believe this is important, but you are free to disagree. When you cite your source(s), your readers get to go and evaluate them, not only for whatâs said, but for bias. You may think citations are a waste of time, but they provide the opportunity for evaluation. Whether the reader cares enough to do that work is up to them, but at least they have that opportunity.
My2Cents,
Ernie