As I mentioned in a previous article, people are often confused as to what is and is not “searching”. But even when they know they’re searching, they often give up in frustration when they don’t find what they want.
Searching effectively is the key to unlocking the vast amount of information available to us on the internet. Unfortunately, searching well is a bit of mystical art.
While advanced stuff you can do with most search engines (like Google or Bing or others) is pretty impressive, you don’t need to be a “search engine jockey” to get better search results.
I want to share the two mistakes I see people making most often. I’ll also share a two-step approach to getting better search results that I’m convinced will get you what you’re looking for well over 80% of the time (assuming what you’re looking for exists, of course 🙂 ).