I am a small business owner and it’s time to have a presence on the web. I’d
like to do as much, if not all of it, myself. What would you recommend for
someone that is not computer savvy and has no experience / expertise with
creating and hosting a web site. All I want to do is list our products, a line
card, contact info and monitor hits.
In this day and age, it’s almost become a requirement to have a presence on
the internet, even for the smallest business. Even before reading this
question, I’d just looked up our local dry-cleaners on the web… not a web
business, but the contact and other information I was looking for was right
More and more and more people expect at least that much.
So you’re definitely headed in the right direction.
Let’s look at what it’ll take.
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For web hosting there are two basic directions for starter sites:
Purchase your own domain (like I own “ask-leo.com”). I actually recommend
this regardless of what else you do – even if you don’t use it right away, you
want to get it now to make sure you can use it later. Most registrars will
provide you some amount of web hosting for a not too outrageous fee. Owning
your own domain is the most flexible option because as your needs change you
can move your site to another host without your customers noticing or caring –
the URL will not change.
If you just want to dip your toes into it a little first, sign up for one of the
free services – even myspace might be a good way to start. Other services like
geocities, or even blogging services such as typepad can work well. Another
option, if you’re a retail store interested in selling on the web, is to set up
a Yahoo or eBay store. I’ve seen businesses with presences on all of these, and
it’s most definitely better than no presence at all,
Now, I’ll admit that having your own domain has a better ‘cachet’ than
hanging off of some other domain – particularly a free service. But besides
being better than nothing at all, these services also tend to help with the
next issue somewhat as well.
You’ll need to learn a little HTML.
clean, efficient web site is typically small.”
There are folks out there who’ll disagree with me on that – and say that in
order to put up a web site there are approaches using wysiwyg tools that would
completely hide the HTML. My counter arguments are:
Wysiwyg tools rarely hide HTML completely. There are still some fundamentals
that you’ll need to learn anyway.
Most tools are limited in some way. Eventually you’ll find yourself wanting
to do something that you know can be done, that the tool doesn’t
Most tools produce very inefficient HTML. Microsoft Word, for example, is
often used in this fashion, and produces a horrible mess.
The amount of HTML you need to learn to produce a clean, efficient web site
is typically small. The concepts are important, but once understood the details
of HTML itself are fairly easy to deal with.
One of the advantages to the services I mentioned – like MySpace, TypePad,
Yahoo’s Geocities and others, is that they typically do a lot of the heavy
lifting for you. Most will give you a template with a lot of the base HTML
already done. All you need do is complete your part to include your
information, and customize your own look and feel.
Then, when you’re ready to move on, you can take what you’ve learned, and
even most of the HTML that you’ve already created, and move it to your own
hosted domain and web site.
I mentioned earlier that I believe strongly that you should purchase your
own domain name regardless of what approach you take. Owning your own domain
gives you that much more legitimacy, prepares you for an eventual move to
hosting on that domain, and protects you from someone else coming in and
getting it. In the mean time you, or your domain registrar, can redirect that
domain so that you can actually use it now – redirecting to the temporary
solution until you move on. Print the domain you own on your business cards,
and you’re set no mater where you take your site.