You can download Windows 11 for free
First: take a full system-image backup as soon as possible, and use that as a fallback. You can always restore to that image in lieu of a reinstall, and you’ll be back to where you were at the time the backup was taken.
You could also get in touch with the vendor who sold you the computer. They provided you with a copy once; perhaps they’ll be willing to get you a replacement copy.
You could, I suppose, go buy a new copy. Most people aren’t interested in doing that, because they don’t want to pay for something they feel they’ve already purchased.
That’s when most people resort to finding a place from which to download Windows. Depending on the version of Windows and where you find it, it might even be legal.
Or it might not.
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Downloading Windows
Windows 8.1, 10, and 11 can all be downloaded from Microsoft directly. You can upgrade any machine already running a licensed copy of Windows to Windows 10 or 11 for free, otherwise you’ll need to purchase a license key.
Big fat legal caveat
It’s been my understanding for years that downloading a copy of Windows from … well, from just about anywhere, was illegal. Even if you had a copy of a product key to activate it, simply downloading a copy of the software breaks copyright law.
I believe that’s still true for versions prior to Windows 8.1. I know of no legal places to download Windows XP, Vista, or 7.
Beginning with Windows 7, Microsoft made full ISOs of the operating system available for download.
But you’ll still need your product key. Those you cannot just download for free: you’ll either need to have one that works (and not all do), or you’ll need to purchase a new one. (There are some exceptions around Windows 10’s upgrade path.)
Legal issues aside, I will say this: in my opinion, downloading Windows is ethical if (and only if) you already have a valid, purchased product key, or the machine you are installing on already has a digital license from a previous installation.
So I must cover my assets and include this bottom-line caveat: if you elect to take this download from anywhere other than Microsoft itself, you assume all risk and potential liability relating to its legality. (Not to mention it’s security.)
Download Windows 11
Download Windows 11 here.
That’s a download of the US-English version directly from Microsoft.
Even though Windows 11 may be automatically downloading on some machines, downloading the ISO or running the installation assistant is often the fastest, most reliable way to perform the upgrade or re-install.
Download Windows 10
Download Windows 10 here.
Once again, that’s a download of the US-English version directly from Microsoft.
Download Windows 8.1
You can still download Windows 8.1 in ISO form directly from Microsoft here.1
Again, the link is to the US-English download site.
Important things to know about your Windows download
It’s big: really big. You’re looking at a download of several gigabytes for most Windows editions. Depending on your internet speed, that could be anywhere from an hour to several days’ worth of download. This is true whether you download an ISO file to be burned to a DVD, or run the Media Creation Tool which should let you create a bootable USB.
It’s not OEM. These downloads are the generic, retail versions of Windows. If your machine came with a copy customized by your Original Equipment Manufacturer (OEM), then those customizations will not be present, and your product key may not work. Product-key issues aside, this typically means that after installing from this copy, you need to get any missing applications and drivers from the computer manufacturer directly.
If your product key doesn’t work
Again, make sure you download the edition of Windows for which your product key was originally issued. That means matching the Windows version (8.1, 10, or 11), the edition (Home, Pro, Ultimate, etc.), and possibly bit-ness (32 or 64).
If your product key is an OEM product key, as I said earlier, it may not work with the retail version download. There’s no legal way around this I’m aware of, other than to return to your computer manufacturer and ask for a replacement Windows disc, or purchase a retail Windows product key.
You can, of course, download Windows without having a product key at all. Windows 10 and 11, at least will run, but an assortment of features will be disabled until you active the product with a key.
Do this
You can, of course, purchase Windows as a direct download from Microsoft, including a valid product key. But if all you’re looking to do is re-install a previously installed version of Windows, or potentially take advantage of a free update, there’s no need. Download the edition you want, and you’re on your way.
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Footnotes & References
1: Honestly, this still surprises me.