RSS is a publication mechanism that websites can use to provide their
content in a slightly different form. It can be used in some very, very
interesting ways.
In this video excerpt from a recent
Ask Leo! webinar Iāll show how RSS and Googleās RSS reading website can be
used to keep track of a large number of websites and information streams with
ease.
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Transcript
Good day, everyone! We are here for webinar number nine. Weāre going to talk about RSS, Google Reader, keeping track of RSS subscriptions, and with some time left over, weāll talk about a little bit of search, search tips, making search effective. Itās one of those things that I think is just a good skill to become better versed in.
So with those as our topics and if we have any time left over at the end, we will of course take a look at whatever questions you may have for me. So with that as the preamble, RSS ā letās talk about RSS .
What is RSS? RSS stands for Rich Site Summary or Really Simple Syndication. It really depends on who youāre talking to and what theyāre background really is.
But neither of those are particularly important if all youāre trying to do is really use is RSS. RSS is another publication mechanism that websites can use to provide their content in a slightly different form that can be used in some very, very interesting ways.
Now Ask Leo! has had an RSS feed since day one and Iām going to use it to begin with, to show you what to look for and what an RSS feed itself can actually look like.
Down here at the bottom of the page, youāll see that thereās an icon. That is an icon that youāll actually see on many different websites. Itās the standard RSS icon. You may or may not actually see the letters RSS next to it. Itās the icon that you care about and youāll notice that when I hover over it that it is in fact a link.
Iām going to click on that link. So what weāre looking at is the contents of the Ask Leo! RSS feed as displayed through a service called Feedburner. Many sites, myself included, use Feedburner as way to produce RSS feeds in a standard way that can be used almost ubiquitously by almost any RSS reader or service.
So the top part up here about subscribing and so forth, Iām going to ignore that for just a minute. The really interesting part is this Current Feed Content. So, youāll see that what Iām showing here are the first parts of my most recent articles. So, a couple of days ago, I published this article on how to use Facebook safely.
The day before that or earlier that day, I published an article on deleting email. You can see that I include here the first couple of paragraphs of the article and then the link to go see the existing article, the full article on the site.
What the feed has is typically the ten most recent articles. Thatās significant because itās updated every time that a new article is published. So by monitoring a feed (and weāll look at how to do that in a minute), you will automatically get notification or automatically see when a website youāve subscribed to has produced some new content.
What you see up here now are these subscribe now links. There are many, many ways to view RSS feeds. Iām going to focus on Google Reader mostly because I find it the most useful, ubiquitous approach to looking at feeds, but as you can tell, there are many other different places; there even some stand-alone programs you can install on your PC that are specifically about reading, staying up-to-date, and managing RSS subscriptions.
So, Iām going to click on this Google link hereā¦so Google, as it turns out, has two different ways of dealing with RSS feeds. One is to add it to your Google homepage which I think is iGoogle or the Google page that you can customize with whatever kind of content you might want to have.
Thatās useful for maybe one, two, or at most three RSS feeds. For the record, I personally track maybe close to a hundred and a Google homepage becomes significantly less handy when youāre dealing with that many. So thatās why weāre going to head over here to Google Reader.
Now, Iāve already logged into my Google account. So whatās going to happen now is basically, weāve been subscribed. Those article snippets that we saw when we were looking at the naked feed, are now actually presented here in Google Reader and as we read each one, obviously you can choose whether or not youāre going to go to the full site, but as we read each one, normally, ok, Iām going to back up here, normally you would see an āunreadā count here. But of course in testing this yesterday, Iāve of course already read these items so itās marked as unread.
Iāll explain this Corgi one down here in a minute because thatās actually a feature I want to go into in a little bit more detail. But in general, what will happen is the feed will show here, show you āxā number of unknown, excuse me, unread posts from that site. As you move through and read them, theyāre automatically removed from this list, so that when youāre all done theyāre obviously much like email, thereās no unread posts so I know that Iām up-to-date.
If I come back here say tomorrow or Tuesday, after a couple of more items have been posted then that number will be not zero. It will actually be a bolded number like you see here and the unread messages will be displayed at the top, the unread posts from the website.
So, first thing about RSS is itās a single place, excuse me, RSS is a way to keep track of new posts, new items from a website that supports RSS. Now, by itself, thatās probably marginally useful. Where it gets useful, of course, is when youāre tracking many, many sites.
Most blogs (in fact, I would daresay all blogs) have with it an RSS feed that you can use in this way. Have a look at some of the blogs that you may visit on a regular basis and you may find that thereās an RSS icon. You can subscribe to that blogās feed and have all of the blogs show up here in an RSS reader and youāll know that youāre up-to-date on all of them by simply going to a single place.
So, blogs and so forth, yea, thatās kind of interesting. When things start to get a little bit more interesting are when we start looking at other things that you may or may not realize have RSS capability.
Iām going to YouTube. So letās say that you have a favorite YouTube poster that you are subscribed to on YouTube. So what this does is it presents you in YouTube the new posts when you go to your page on YouTube; it has nothing whatsoever to do with RSS.
However, a slightly less documented feature of YouTube is that you can, in fact, create an RSS fee for a particular user. So what Iām doing here is you can see that YouTube URL for this particular user, youtube.com/user/rachelsenglish ā Iām not going to modify that to be youtube.com/rss/user/rachelsenglish/videos.rss.
Now, this gets weird and youāll see this from time-to-time. This is the actual contents of an RSS feed. So when this happens, you can see there is no easy way to actually get the one-click subscription that we did with the feed that came from Ask Leo! Thereās lots of technical reasons why this happens and I wonāt bore you with the details because itās nothing you really have any control over.
However, what you can do instead is this time Iām going to copy the user URL, youtube.com/user/rachelsenglish; Iām now going to go back to Google Reader and Iām going to click on this Subscribe button. What that allows me to do is to actually enter the URL for the subscription myself.
In this case, Iām starting off with that userās URL to YouTube and Iām modifying it again the same way that I did before: youtube.com/rss/user/rachelsenglish/videos.rss
Now, we now have an RSS feed of videos from this particular YouTube user. What this means is that every time Rachel posts a new video, I will get notified of it here. If I click through and read some of these, in a moment youāll see the unread count start to decrease because by scrolling through these, itās now thinking that I am reading them. So if I go back to the top , everything thatās been sent here; everything thatās in her feed has technically been read.
If she posts a new video today or tomorrow on YouTube, knowing nothing about RSS, knowing nothing about the people who are following her on YouTube or elsewhere, I will find out about that new video the next time I open up Google Reader.
For the record, Rachelās English, one of my current passions is English literacy. For various reasons, Iāve come to believe that it is extremely important in our increasingly internet-connected worldā¦specifically English for folks who may not speak it natively and so much of the internet is in English.
So that is the example that Iām using here. She actually does a very good job for people who are having trouble understanding why English is or is pronounced the way it is by giving some really, really good examples.
So thatās YouTube. Again, any user, in fact there are a number of different variations but for the moment weāll leave it at users. You can follow any YouTube user, including Ask Leo! which is actually LeoNot using RSS in this way.
Iām going to take a look at a different site. A friend of mine runs MacMost.com. I realize that most of you are probably PC users and thatās OK but what I want to do here (actually, I need to do this in a different browser) to show two different things.
We were running Chrome and Iām actually more familiar with Firefoxās abilities in this regard. So MacMost has RSS feeds. But youāll notice that there actually arenāt any RSS feeds listed on the page; you donāt see any of the RSS icons. This unfortunately happens from time-to-time.
However, Firefox and I do believe Internet Explorer and Chrome (to some extent) sometimes, if the website is created correctly, have the ability to show you the feeds that are available for that page.
So what Iāve done here is clicked on the little drop-down arrow in Firefoxās bookmark icon; that drops the Bookmarks menu and you can see that thereās our famous RSS icon along with a subscribe to this page item.
And you can see that Gary, my friend who runs MacMost has put together actually several different RSS feeds. You can subscriber to everything or just the video podcast or just the HD version of video podcast, the MacAnswers audio podcast, etc. Even forum topics; youāll find that a number of forum ā a fair amount of the software on which forums are based actually support RSS to varying degrees.
I have seen some that allow you to create RSS feeds for any new post; new posts that contain a certain term and so forth. Garyās got a subscribe here for his forum topics that I assume based only on the name would probably only give you new topics when they get posted to the discussion forums.
But you can see two things that are important here: one, a website can have many different RSS feeds that can be very useful for different things. Youāll see another application of that in just a moment.
But, whatās important here is even if the website doesnāt necessarily have an RSS icon on its homepage, there still may be RSS feeds available. The browser has the ability (when the page is encoded correctly) to actually list those for you. If Iām not mistaken, in Internet Explorer, these are referred to as live bookmarks.
In other words, bookmarks that show you what happens, what is changing on a page, on a site, when new content is posted. And thatās really all that RSS is.
So another application that is perhaps more interesting to more of you is this isnāt related to only tech (actually, Iām going to do this back in Chrome since I know that Iām logged into Google there).
RSS isnāt only about technology. Any site that publishes information can use RSS to make their information available. News sites, specifically, are wonderful examples of this. Iām using CNN as my example site here. Youāll notice that there are in fact no RSS icons once again.
However, down at the bottom of the site is a very interesting little link that says RSS. So if we click on that, what we find is that CNN is also providing multiple different RSS feeds to present new content as it becomes available based on the topics that you might be interested in.
So, for example, Iām going go ahead here and click on this Top Stories one. Weāll go ahead and use Google once again. Add it to my Google Reader and now what I have is essentially a breaking news feed. Anytime that I want to find out whatās going on, I can just come here and see the news that CNN has published via RSS.
Now, itās interesting in that there have now been casesā¦one of the ways I measure the progression of technology in my life is how I find out about breaking news events. In the past, itās been satellite TV; then it was an internet website and now, more often than not, I will find out about breaking news via an RSS feed as it pops up in Google Reader because I tend to view Google Reader several times throughout the day.
Iām going to go ahead and add the technology news feed from CNN as well. And now, we have technology-related stories as produced by CNN. As you can tell, the technology topic tends to be a little bit more stale. Only because, Iām sure, that unless they are breaking news over a weekend, the technology people have the weekend off.
On the other hand, with CNNās main feed, you can see that there is news going on 24 hours a day, seven days a week. This is one way of staying on top of all of that.
Now, Iām going to show you one of my local news stations. This is one of the local television stations here in Seattle and they too, have an RSS feed. In fact, youāll often find the RSS feed along with all the other social media sharing, connecting icons. There it is ā the RSS feed icon. They too donāt have the information that allows the web browser, in this case, to display it in a sensible way.
So what we end up doing in this case is simply going back. Since this is just a link, the thing to do is to right-click on the icon; copy the link address; weāll go back to Google Reader and hit Subscribe and paste the link in. Now when I hit Add, thereās the breaking news from my local news station. You can see that they are basically doing news all weekend long.
News is one of those things that I find very interesting. As I also said at the very beginning of this little talk, I have subscribed to many different blogs, content publishers who produce content on a very regular basis that I just donāt want to go visit a website, or twenty or fifty websites every day. I just donāt have the time to do that.
This is a way to aggregate all of those websites into a single place so that when I login to Google Reader I can see: A) whoās got something new. Typically, youāll find you either have a short snippet or summary of what the new content is all about and if I decide I want to see that, I can just click on it to go through and read the actual story on the website that just published it.
So, so far, itās been all about new content. Basically, all weāve done so far is weāve taken several different websites, looked at their RSS feeds to see how they publish their information; how they make notification of new information and use that to build up a list of websites that weāre essentially just keeping an eye on; everything from CNN to new uploads from YouTube to any number of different things.
Now weāre going to use a different feature of Google and since I canāt remember the URL, Iāll simply do a search for it.
Google Alerts are really interesting if you are ā if you want to watch the web for things. Thatās probably about the best way I can describe it. Iāll use one example that I think will make it fairly clear.
Iāll make a search query for Leo Notenboom ā my name. Iām going to have it return everything; itās going to do it once a day; itās going to give me only the best results. In other words, itās going to filter out some spam and some other things, but Iām going to change the āDeliver toā.
Now, you can set up Google Alerts to email you these search results once a day or however often; how many options they give you here. However, an alternative is to say āFeedā. So youāll notice the āAs it happensā is the default. So what itās done is it will create an RSS feed that gives you the search results for the term youāve entered on a regular basis. So, Iām going to āCreate Alertā and here is the RSS link to deliver to Google Reader.
So, what I have now is I have this Google Alerts set up for my name. Now, you can tell that Google Alerts needs to actually run its processes. What I expect they do is they batch up all of these searches for all of these alerts and run them periodically so when you just create a feed and add it to your Google Reader, there may not be any results right away. In fact, there may not be results for a few hours. However, thatās why I have this other Google Alert here that you saw.
This is a Google Alert for the word āCorgiā. So what this has done is sometime overnight, since Iāve put this together, it ran a Google search for the word Corgi and returned the top results. I can go through these and read them all. You can tell that the unread count has now gone to zero. Sometime later today or tomorrow, that unread count will go back up because the search; the alert that youāre running is always running. So the next time you fire up Google Reader, if thereās been a new page posted that mentions the word āCorgiā that shows up in Google Reader under these Google Alerts.
Same thing for the ego search on my name. The Google Alert for Leo Notenboom which is in fact one of the searches that I run regularly will automatically show up unread new pages that mention my name or one of the two other people on the planet that I know of named Leo Notenboom and will let me see what page I was mentioned on and let me go take a look at it.
So itās an easy way and a quick way of staying on top of not just specific web pages or websites as weāre doing with these other feeds, but by using Google Alerts, you can now keep track of terms that Google can find across the entire internet.
One last topic: to go back to Ask Leo! on this. One of the selling points of RSS is that it is immune to spam. By that, I mean you subscribed to an RSS feed; itās displaying in Google Reader; the delivery is direct. You only see what you asked to see and only what the publisher publishes.
Which means that in one form, RSS can be considered an alternative to email. Now itās not that great for person-to-person email. While technically I suppose it would be possible, having an RSS feed of email I might send to you isnāt really practical.
With one exception. And that would be something like my newsletter. So hopefully, youāre all subscribed to the newsletter and youāre getting it twice a week, but an alternative way to get it is in fact to use an RSS feed specifically for the newsletter.
So you can click on this; weāre back to the Feedburner version of this preview of the content of the newsletter. Iām going to go ahead and have Google be the reader for that and now in addition to Ask Leo!, the feed that shows you all of the new articles that I post, this Ask Leo! 2012 newsletters shows you the newsletters as they come out. They actually publish at 8 am Pacific time here in the U.S; itās actually when the newsletter is scheduled to be mailed and surprisingly at 8 am Pacific time, the newsletter archive on the website is also made available.
A side effect of doing that is that the RSS feed for the newsletter from the website is also updated and your newsletter is available right here actually in full content through Google Reader ā the only thing youāre missing, by the way, if you subscribe to the newsletter via email.
In this particular case, the email newsletter differs ever so slightly from the RSS feed of the newsletter which is really a mirror of the website copy of the newsletter archive.
As a content publisher, someone who writes for a living and publishes his content on the internet, RSS feeds actually present an interesting problem. And that problem is this, if the RSS feed contains your full content, in other words, the entire article, it is very easy for those with less than good intentions to take that RSS feed and republish it on a website of their own.
So for example, if I were to publish the full content of an article in my RSS feed, that article would appear and as it turns out, did appear within minutes on other websites around the internet without attribution to me.
Now, as a content publisher, thatās concerning. Thatās why youāll find most RSS feeds will have a summary or just the first couple of paragraphs of an article and encourage you then to click through to the website to read the full content. Itās a way of protecting (somewhat) the ownership of the content in question.
Now, that relates to this newsletter because in the case of the newsletter, I honestly donāt care if people republish it. As youāve seen already, it links back to my articles. So, I think thatās a half an hour on RSS and RSS feeds. I think Iām going to stop here just a moment and ask if there are any questions relating to RSS, RSS feeds, maybe a specific site that does or doesnāt have an RSS feed.
When will this be available to read again? Typically, the webinars, depending on how many segments we break them into, will appear on the website over the course of the following month. Given that this particular one is my guess, going to have two segments, itās conceivable that this particular one could show up within the next week or two.
Leo, what is the IE reader if you are getting scared of using Google. Itās not an IE Reader; I mean, you would use Google Reader inside of Internet Explorer as well. Reader is actually just a website that Google provides. Itās not tied to the browser; you donāt have to use Chrome to use Reader; you can use it with any browser.
Let me login here real quick and youāll see. And yes, I have multi-factor authentication turned on in this account. So what you hear in the background is me grabbing my phone and typing in the current authorization code. So here we are in Google Reader displayed in Internet Explorer.
Alternatives to Google Reader itself (if you choose to want to avoid Google properties) that you could use with any other browser ā I donāt have a short list; I know that there are others. Newsgator, I think, is one thatās been around forever and does a really good aggregation, much like Google Reader does.
I will say that to the best of my knowledge that Google Reader is that by far the most supported and used RSS aggregator around. So, Newsgator.com would be one place to go and take a look. There are also specifically RSS readers for your PC or your Mac. They are programs that you can download and install. I ran one for many years.
And, in fact, there are RSS applications that will run on smartphones. So on your Android or on your iPhone, go into the corresponding market and you should be able to browse specifically for RSS Reader.
If one builds a website with RSS functionality, is it possible to see how many people are subscribe to your feed? Yes and no. The short answer is, if you just have an RSS feed on your site, the answer is ānoā or very close to no because itās extremely difficult to determine how many people are subscribed.
Youāll notice that when we went to the RSS feed for Ask Leo!, youāll notice that itās not a podcast but itās a feed powered by Feedburner. Feedburner is a service; they were purchased, I think they were purchased last year or the year before by Google so it is a Google service.
And what you do is you, as the website owner, link your RSS feed into Feedburner and then you provide the link to people who want to subscribe as a Feedburner URL. So youāll notice that if I were toā¦so you can see here that the actual feed that youāre linking to is not the feed from Ask-Leo.com. Itās actually from feedburner.com/ask-leo.
Thatās because I set this up. The reason I set this up is to specifically answer exactly that question. I can now tell how many people are subscribed to my feed, RSS feed; how many people are subscribed to the base RSS feed that shows new article publishing and I can show a separate subscription how many people are subscribed to the newsletter through RSS.
Feedburner also provides another number of interesting statistics like how many people were clicking on the links that were displayed in the feeds that weāre looking at; how many people are subscribed but never look so itās a lot of good information about your feeds if you want any kind of tracking about the amount of subscriber counts and so forth for feeds. Thatās the direction I would actually strongly recommend that you go to.
Can you walk us through Outlook RSS a little? Uh, no ā to be blunt. I have not played with the RSS in Outlook and I donāt actually have Outlook installed on this particular machine. I will say that Outlook is, if I understand it right, they have an RSS reader implemented. I believe Thunderbird has an RSS reader implemented in its core functionality. So, like I said, there are a lot of RSS readers out there.
For those of you who are considering an alternative to Google Reader, just search for āRSS readerā and I think youāll find that there are many quite reasonable alternatives. But Iām sorry, I just donāt have Outlook set up here nor do I have the familiarity to do it justice.