Generally, yes, but sometimes the cost is much higher than you bargained for
No.
But there are scenarios where there may be. There are also scenarios where the cost is significantly higher than you might imagine.
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Legitimate update notices are generally free to install. Some are notifications of a new version, which may require payment. So-called âscarewareâ tries to scare you into action, and you should never pay. By far the most important to be clear on is Windows itself: learn to recognize its update messages; itâs free.
Legitimate pop-ups: generally free
Windows (and many of the applications installed on your machine) displays a pop-up to notify you when updates are ready.
From the wording youâve used, I assume youâre seeing a pop-up from Windows itself. âUpdates are ready for your computerâ is typical Windows Update wording.
Updates to Windows are free. Period. Doesnât matter if itâs a minor security update or a more major âfeature updateâ; for any installed and activated copy of Windows, these updates are free.
Theyâre also important. I recommend you take them.
Some legitimate pop-ups: maybe not
Other applications often use similar techniques to notify you of available updates. They may indicate that the updates are available to download, or have already been downloaded and are ready to install.
Most application updates are free. Like Windows updates, theyâre generally important, and I recommend you take them.
Some application updates are not free. This varies dramatically based on the application itself, but options include:
- Free updates for some time, after which you need to purchase a license for a fee.
- Minor updates are free, but major updates (such as to new versions) require payment.
- Something else.
Again, most applications make it clear which scenario youâre facing. You may need to click on the update notice to get the information that will tell you.
Scareware: definitely not
Thereâs a particularly annoying form of malware referred to as âscarewareâ. As its name implies, it tries to scare you into taking action â action that is typically completely unnecessary.
Action that, at best, often costs you money. At worst, it loads your machine with more malware.
Telling the difference
Itâs a bit of a chicken-and-egg problem, but the most important thing is to learn to recognize the Windows Update message. If youâre unsure, you can search for an image â using its exact wording â online.
The same is true for applications. Though you probably wonât see the messages often, if you do youâll begin to recognize them when they appear.1
On the other hand, if you get a pop-up message that seems overly insistent or downright threatening â particularly if itâs asking you to call a phone number â thatâs a sign that youâre not dealing with a legitimate update. DO NOT follow the pop-upâs instructions.
And if the popup, or the information that results, starts talking about requiring payment, stop. It might be legitimate, as I mentioned above, but it may also be a scam. Take the time to research its claims prior to proceeding.
Paying the ultimate price
Itâs worth being careful when youâre presented with popups or webpages that encourage you to take updates. Many are both legitimate and important.
Others, however, are anything but, and may involve paying the ultimate price: that of a technician to help clean up whatever it is theyâve done to your computer.
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Footnotes & References
1: Note that some applications will tell you âthereâs a new versionâ as a way to get you to update to a paid product from a free edition or free trial. Those, of course, are not free updates.
I used to use AVG. They would pop up a message talking about an update and that I should click their message.
Problem was, I was never certain it was AVG. Even if I went to their website, it wasnât always clear there was a new version because I guess they liked to give advance notice of new versions to existing users before the general public.
If you have to question your security software, maybe its time for new security software. I donât use AVG any more.
âAgain, most applications make it clear which scenario youâre facing.â
Iâve found more than a few freeware versions of programs make it not so clear (read deceptive) to push users into getting the paid version. When an update is available, they provide an âUpgradeâ button and a âNo Thanksâ text link. The Upgrade button sends you to the page to get the paid for upgrade and the No thanks link sends you to a page with a comparison table where you can choose whether to get the updated free version and one or a few upgrade versions.