My wife and I both use Hotmail. On my wife’s account, she’s suddenly
receiving Microsoft advertising on her email. She went to Ad choices to learn
more about ads and she chose to opt out, but she’s still getting those annoying
ads. On my Hotmail account, I do not have this problem. Can you help?
In this excerpt from
Answercast #29, I look at why free email services place advertising on their
websites and what (if anything) you can do about it.
You’re not going to like my answer.
- The problem I see here is that you’re not getting ads.
Hotmail is free. Advertising is one of the ways that Hotmail pays for itself. I would expect you to eventually get ads if not already have them.
Ad choice options
When you opt out, what you’re opting out of is not getting ads:
- What you’re opting out of are having the ad networks tracking your behavior across their network.
So you’re still going to get ads. They’re just not going to keep as much information about you or your computer (or how you use your computer) to get you, perhaps, more targeted ads – ads that are more relevant to you specifically and what you do.
There is no opting out of advertising in Hotmail.
Free emails rely on advertising
Like I said, it’s true for Hotmail, for Google mail, and for Yahoo mail.
Basically, all of the free email services rely on advertising as their way to make money, so they can actually provide you the service for free.
- You’re gonna get ads!
Avoiding online advertising
If you don’t want to get ads, your choices are actually very limited. You’re going to have to go find an email provider – whom you will probably end up having to pay – in order to not have them provide ads.
The only other approach that I’m aware of (that may work for awhile) is to use Hotmail’s POP3 access. So, rather than accessing Hotmail via the web (via using your browser by going to Hotmail.com), you would use a program like Thunderbird or Outlook, configure it to download, and send to-and-from your Hotmail account.
Currently, I’m not aware of them actually adding advertisements to those messages. However, it would not in the least surprise me if at some point they did, because, like I said again, advertising is how they make money.
It’s the only reason they’re able to provide the service for free at all. If enough people start using technologies like POP3 (that might currently not have advertising injected), you can pretty much bet they’re going to figure out a way how to inject advertising there, so as to continue to be able to support the service.
End of Answercast #29 Back to – Audio Segment