I’ve taken a little heat for hosting advertising – is it a necessary evil? Or just a reflection of how the market should work?
Become a Patron of Ask Leo! and go ad-free!
Listen to the podcast: Is advertising evil?
I’ll be honest, Ask Leo! is an advertising supported site. On every page you’ll find Google’s Adsense. When I surf the web I find Adsense to be the most unobtrusive ads I regularly run across. As an website owner, I try to maintain that same nature, while still positioning the ads for maximum effectiveness … and they are effective. The neat thing about AdSense is that once Google has an idea of what your page is about, the ads will target the same topic – often, in my mind, actually adding value as people search Ask Leo! for answers.
There are a lot of folks that believe that “information wants to be free” – meaning that the information on the internet should be free for all. And, to that end, sure … Ask Leo!, like millions of sites on the internet, is free.
But not free from advertising. And I’ve had more than one person balk at that, which really kind of amazes me.
The bottom line is that it costs money to host and publish anything on the internet. There’s simply no such thing as a free web. So who’s supposed to pick up that cost? And why so some people consider advertising such a horrible approach to doing so?
Now advertising on the web is nothing new really, but as we move into more and more RSS delivered content, particularly including podcasts, the technologies are rapidly moving to implement some form of advertising in those media as well. And, once again, there’s a push back from people who don’t want to see, or hear, advertising there.
The same people who probably are quite happy to sit through the all advertising that turns a 45 minute TV show into one hour, or makes their Sunday paper weigh 5 pounds.
RSS and podcasting advertising has a long way to go to be effective, or as seamless as something like Adsense. But it’s coming. Podcasts in particular are not cheap to produce and deliver. And as I said before, that money has to come from somewhere.
It’s part of what drives our capitalist, market based economy.
And as the technology matures, so should we – realizing that the web, rss, podcasts, are all part of that economy.
I have several links to related items in the show notes for this podcast – visit askleo.info, and enter 9095 in the go to article number box. Leave a comment – let me know what you think, I’d love to hear from you.
This is a presentation of askleo.info, a free on-line technical question and answer service. Hundreds of questions and answers are online and ready to help solve your computer problems. New questions and answers are added daily.