If you’re a spammer, you can stop reading now. AWeber will not help
an Email Service Provider (ESP) that provides bulk and sequence
emailing services. The most common example might be periodic
newsletters: for example I use AWeber to send out my
newsletter every week to over 125,000 subscribers.
Not to sound too “marketing-ish”, but AWeber leads the
industry in an incredibly important measurement: deliverability.
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One of the problems we all have is making sure that emails we send
out actually make it to their destinations. Not a day goes by where I
don’t here about someone not getting email that they expected, email
that they signed up for, or in some cases, email newsletters that they
AWeber holds its customers
to very high standards of behavior – that’s why I started by saying
that spammers need not apply. As just one example, all subscriptions
must be confirmed or double-opt-in. Not to worry, though, because after
setting up a subscription form on your site, AWeber handles all that.
The bottom line is that when someone joins your list, it’s because
they want to join, and have confirmed that fact.
that emails we send out actually make it to their destinations.”
Maintaining those high standards allows
AWeber to have an incredibly good reputation in the
industry, and one of the highest deliverability rates for any ESP.
a reasonably priced professional-grade tool that works for lists large
But they’re not just about newsletters.
AWeber also supports
something called “sequenced autoresponders”. This is, in essence, a
series of emails that you can then set up that are sent automatically
on a schedule you create based on when the subscriber
subscribed. So, for example, once they subscribe they get a
confirmation message. 2 days later, message #2; 5 days after
subscribing they get message #3, and so on. Everyone gets the same
sequence of messages, all beginning when they sign up.
This can be a particularly powerful marketing tool.
AWeber also provides an
impressive array of analytics – tools that allow you to understand various
aspects of your subscribers, your deliverability, and the effectiveness
of your email.
It’s true that AWeber may
not be for everyone (especially spammers), but if you’re serious about
email newsletters or autoresponders, and serious about deliverability,
I can’t recommend ’em highly enough.
AWeber – http://www.aweber.com