‘Tis the Season … to Unsubscribe!

With the Christmas holidays in full swing, it’s a busy, busy time of year.

And nowhere is that more apparent than in our email inboxes. Companies are reaching out to us with a constant stream of last-minute gift ideas, online specials, and more.

The kicker is that these are all legitimate emails from companies we’ve done business with in the past, and that we will, in all probability, continue to do business with in the future.

Just not at this breakneck holiday pace.

It’s the perfect time for a little email pruning.

Read more‘Tis the Season … to Unsubscribe!

500 and change

This week marks the publication of issue #500 (Five Hundred!) of The Ask Leo Newsletter.

I’m taking the occurrence of this fairly random round number as an opportunity to make a few tweaks to the newsletter and what I do here at Ask Leo!.

Things are a’hoppin here at Ask Leo! world headquarters, that I can tell you.

Read more500 and change

How can newsletter senders tell that I haven’t opened a newsletter?


I am sure that I read in one of your newsletter emails that people don’t know if we read emails that we send them. I don’t know who reads my emails that I send on. So can you please explain this email that I received today? I just copied the body of the email, and yes, I guess I had subscribed at some point, but I haven’t had much in the way of emails from them in a long long time. Here is the email content:

Dear Reader,

We’ve noticed you haven’t been reading our emails lately.

Maybe you’re getting too many emails in your inbox. Maybe the information we’re sending isn’t useful to you anymore.

Whatever the reason, we don’t want to send you anything you don’t want.

If you’d like to unsubscribe, please do so now.

Or, if we’re wrong and you want to keep your current subscription, just let us know.

Please choose from one of the following options:

Keep me subscribed

Unsubscribe me

How did they know I hadn’t been reading?

There’s perhaps a too-subtle turn of phrase that I use when talking about email tracking that probably leads to your confusion.

I didn’t say they “can’t” tell if you’ve opened the mail – what I said was they “can’t reliably” tell.

That’s a pretty important difference.

Read moreHow can newsletter senders tell that I haven’t opened a newsletter?